Economic Development

Town Square Plans

The town square was designed with the goals of:

- Honoring the past and creating a world-class gathering space.

- Integrating the new Library into the town square.

- Creating a low maintenance, attractive place.

- Providing a place for people to enjoy and connect with the Rock River.

- Accommodating guests of all ages and abilities.

- Attracting economic redevelopment to Watertown's main and side streets.

- Offering activities and events for Watertown's residents and guests.

More information on the town square.

Commercial Rehabilitative Revolving Loan Program

The Commercial Rehabilitative Revolving Loan is designed to foster business growth and expansion, to facilitate the development of high-quality upper-level residential units, to update and preserve historic structures, and to increase the overall economic vitality of downtown Watertown. In addition to facade beautification projects, revolving loan funds may be used for structural repairs, and major mechanical upgrades to plumbing, electrical, heating, and cooling systems. Loan funds may also be used to offset the cost of project-related expenses such as design, architectural or engineering costs.

For more information or questions, please contact RDA Executive Director, Kristen Fish, at

Riverfront/Downtown Development Initiative

For more information or questions, please contact RDA Executive Director, Kristen Fish, at

City of Watertown Branding Study

In January 2015, the City of Watertown began its partnership with Development Counsellors International through a contract to develop a Branding and Marketing Blueprint – complete with a new brand, logo, tagline and marketing plan – designed to yield results.

City of Watertown Redevelopment Area

This plan identifies blighted properties and suggests potential public and public/private sector projects that could be undertaken to revitalize and redevelop downtown Watertown.

Hotel Feasibility Study

Report prepared by Hospitality Consulting Group to identify needs for additional hotel/lodging space in downtown Watertown.

Downtown Parking Study

Report prepared by MSA Professional Services to provide an inventory of the existing parking supply in the downtown district as well as a discussion and recommendation for parking supply downtown, particularly in relation to potential additional development as conceived in the Watertown Riverfront/Downtown Plan.

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Contact Us

Redevelopment Authority

c/o Watertown City Hall

106 Jones St.

Watertown, WI 53094

(920) 262-4000

RDA Executive Director

Kristen Fish

(715) 581-1452

Civic Partners

City of Watertown

Watertown Area Chamber of Commerce

Watertown Tourism

Watertown Main Street Program

Thrive Economic Development

© 2019 Watertown, WI Redevelopment Authority

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