RDA approves Town Square Funding


March 2020

The Watertown Redevelopment Authority approved providing $1 million in funding for the

Town Square project from its own accounts. See Watertown Daily Times Article.

Town Square Reveal Draws Rave Reviews


February 2020

The excitement for the design of the new Town Square was apparent long before the unveiling of the plans. See Watertown Daily Times Article.


Public Gets First Look at Town Square


February 2020

The RDA, the SmithGroup, and Town Square Steering Committee unveiled plans for the new town square. The square will occupy the 100 block of west Main Street. See Watertown Daily Times Article.

Redevelopment Authority, SmithGroup Outline Town Square Plan


January 2020

Razing of the 100 block Main Street buildings will “start soon. See Watertown Daily Times Article.

Frequently Asked Questions


February 2019

We've put together a list of our most frequently asked questions. Learn more about our Q&A here.

RDA Signs Letter of Intent With Developer


December 2018

The Watertown Redevelopment Authority has signed a letter of intent and a memorandum of understanding with T. Wall Enterprises, LLC of Middleton. Learn more here.


Roundtable Discussions


April 2018


The RDA hosted a series of roundtable discussions about the downtown redevelopment project. Click here to read the write-up featured in the Watertown Daily Times.

RDA Launches Rehabilitative Commercial

Revolving Loan Program

July 2017

Property owners in downtown Watertown are now eligible to apply for a new loan program administered by the Watertown Redevelopment Authority (RDA) for the purpose of revitalizing and redeveloping their commercial real estate.

The Commercial Rehabilitative Revolving Loan is designed to foster business growth and expansion, to facilitate the development of high-quality upper-level residential units, to update and preserve historic structures, and to increase the overall economic vitality of downtown Watertown. In addition to facade beautification projects, revolving loan funds may be used for structural repairs, and major mechanical upgrades to plumbing, electrical, heating, and cooling systems. Loan funds may also be used to offset the cost of project-related expenses such as design, architectural or engineering costs.

Funding for the revolving loan is being provided by the city through tax increment financing dollars, and participation from local community banks. A project approved for a revolving loan would require the owner to provide 10% of the total project cost upfront. The city may then provide a 10% grant to match that cost and the remaining 80% of the project cost would be financed at a rate of 2% for five years.

The initial window to apply for a revolving loan is open now through Sept. 1. Eligible commercial properties include those which are within and immediately adjacent to the boundaries of the Watertown Main Street Program, which run from Church Street to Cady Street to College Avenue to Milwaukee Street. Revolving loan funds are limited, and not all applied-for projects may be approved. The RDA reserves the right to weigh projects based on their potential visual, cultural and economic impact on downtown Watertown.


The commercial rehabilitative revolving loan is one component the RDA is using to kick-start revitalization efforts downtown.  The organization is also focusing on efforts to create a town square and new a development which may include a boutique hotel in the 100 block of West Main Street. The RDA is also partnering with the Watertown Area Chamber of Commerce to launch Startup Watertown, a new business accelerator program aimed at fostering new commercial and industrial growth in Watertown.


“I am very happy that the RDA is set to roll out the downtown loan program,” said Watertown Mayor John David. “I think it is another key to the success of the entire city and will be one of the economic development drivers in the city. The RDA has done a wonderful job of preparing themselves to be one of the drivers that will make our city better, help produce tax increment, and promote job growth throughout the city.”

To learn more about the rehabilitative commercial loan program, please click the link below:

© 2019 Watertown, WI Redevelopment Authority

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